We built Shoptimizer to be super-lean and it includes theme options to ensure a minified CSS file is loaded, as well as ‘Critical CSS’. A slow site will hemorrhage customers and your competitors will benefit. You might like the animated effects on your site but it’s unlikely potential customers hang around long enough to admire them. If your store makes $10k a day, a one second quicker response time can generate an additional $700 daily.47% of people expect a site to load in 2 seconds or less!.If your store takes an extra second to load, pageviews drop by 11%.Researching just how much even an extra second detracts from conversions is quite startling. Too many eCommerce themes focus on huge images with loading effects that really impact on site loading speeds. Shoptimizer loading times via WebPageTest Speed, why is it important? It’s lean and lightweight with impressive loading times and doesn’t use any template overrides. I wanted something as lean as Storefront but with a more modern design and additional conversion features. These tended to be much lighter and far more focused on speed than bulk. I’ve admired a new wave of themes such as GeneratePress, OceanWP, Astra, and WooCommerce’s own Storefront.
Research has demonstrated that even an extra 1 second of load time affects conversions by 7%. By including dozens of javascript files, image sliders, icon libraries and the like, speed dramatically suffers.Īnd speed is really important when it comes to eCommerce. These, on the whole, tend to feel ‘heavy’. Over the past few years, we’ve noticed a proliferation of multi-purpose themes on marketplaces such as ThemeForest. What essential features would make up the best WooCommerce theme? We’ve been building WooCommerce themes for some time, starting with Captiva in 2014 and our best seller, Adrenalin in 2015 and our oft-imitated Suave in 2016.
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